B2B · SaaS · User insights · Market research
Methodify — Failure to launch
Methodify is an automated market research platform that helps companies gain insights directly from consumers in as little as 24 hours, so teams can make informed decisions quickly.
Lead UI Designer, UX Designer (and design-dog meetup coordinator)
Users were frustrated that they couldn't quickly identify which survey error was preventing them from moving forward and ultimately launching their project.
4 weeks
User research, user-centred design, collaboration, iteration & implementation support.
Process highlights
How the work came together.
Kickoff
Product managers and the product architect presented features to the design team. Preliminary info and high-level goals lived in the design brief.
Research
Internal user interviews identified existing and potential issues, allowing us to build efficient designs centred on real user needs.
Cross collaboration
Continuous collaboration kept goals aligned and expectations managed across product, engineering and design.
Pain points
Mapping the launch flow exposed exactly where users stalled, so we could remove blockers instead of bandaging symptoms.
Outcome
A reconfigured project setup flow that lets teams ship surveys and gather consumer insights in under 24 hours, with launch failures that are now self-explanatory.